HEAR THIS: My Name Is Kay Sings "Diddy Dum"

I need to get me a job at Cherry Tree Records. Their brand of dirty pop is just so undeniable.

The lastest in the Interscope/"Cherry Cherry Boom Boom" assembly line, which has brought us Far East Movement, Colette Car, Natalia Kills, a handful of Lady Gaga's The Fame material and the US careers of Robyn and Ellie Goulding, is irreverant Canadian songstress Kay Boutilier (another Canadian!), better known by her catchy moniker My Name Is Kay.

Punchy buzz single "My Name Is Kay" drew me in like a moth to a flame, if only for that "Hollaback Girl"-esque handclappy, floor stomping groove and chanthy chorus ("My Name is Kay! Eh-Eh-Eh-Ehhhh!"). It's easy to put Kay in a proverbial genre box (sigh, Another Ke$ha), but after perusing her debut EP, also handily titled My Name Is Kay, Kay's vocal talents really shine in a variety of ways beyond the Fergie rap-singing feel she was introduced with. Every song on the five-piece EP is solid, but my fave was her "official" debut single, "Diddy Dum".

Hey there, Ke$ha - step yo' game up.

Be prepared to see a whole lot more Kay. She is featured on Cobra Starship's latest (and OneRepublic co-written) single "#1Night (One Night)" and has a bow with labelmates Far East Movement in their upcoming album, Dirty Bass. Her second single, "Strangers", features Clipse member Pusha T, and her full length album is due later this summer.